In November 2019, in Koprivnica, a conference "Digital Business Croatia" - Digital Entrepreneurship - the Background of the Koprivnica Economic Development was held in Koprivnica in the Incubator of the Creative Industries. It was organized by the Business Journal, Večernji List, the City of Koprivnica and Enter Koprivnica. The topic of digital transformation is one of the key topics in the business world.
In a development environment where the transformation of the industry is too slow to respond to market needs, the logical step of public self-government is to create a stimulating institutional environment so that existing human capital in Croatia can be a driver of new growth based on IT technologies and their application in strengthening the competitiveness of existing industries and services, and specialization in high value-added products that can offset lost years of growth. There is also a strong emphasis on business decentralization for cost optimization as well as regional development. Through the program of the conference "Digital Business Croatia", the goal was, in cooperation with the City of Koprivnica, to show concrete steps and guidelines for accelerated economic development on the wings of the digitalization process.